Interactive & Virtual Digital Communication

What is Interactive and Virtual Digital Communication?

During this period of dynamic change in traditional print and broadcast media, it is absolutely essential that anyone interested in pursuing a career in media have a fundamental grasp of how the Internet, social media and technology are changing the way we gather, report, write, and distribute news and information. Even in public relations and advertising, professionals must be fully versed in the most effective ways to reach traditional and emerging audiences in innovative ways. This Interdisciplinary Studies degree combines the expertise of UNT’s College of Journalism and College of Information to provide you with written, visual, and technical competencies required to successfully communicate in the modern online and information-oriented environments.

How could IVDC help me?

The Interactive and Virtual Digital Communications degree program will provide you with a solid foundation on current trends in how to communicate news and information in today’s world. It will also teach you a theoretical and practical framework to assess how interactive and digital media, e.g. websites, blogs, social media, mobile media, is impacting current business models for media and most companies today. It will help you understand how to best use technology and digital media to better reach existing readers, viewers, consumers and customers, as you learn how to use technology and digital media most efficiently.

The IVDC master’s program could prepare you for career advancement as a communications specialist for a non-profit organization or a Fortune 1000 company; an interactive media manager at a newspaper, in broadcast, or in online media outlets; a media analyst, helping a company decide which media to use to best communicate with staff, consumers, and/or industry colleagues; an interactive marketing manager; a media strategist for a PR or advertising agency; a new media strategist; a social marketing program manager; a digital community manager; an online services manager; an interactivity producer; or a digital content manager/producer/director.

How does it work?

The general requirements for the Interactive and Virtual Digital Communication concentration are the same as the other Interdisciplinary Studies programs: 30 credit hours required, no more than 18 hours in any one academic area, etc. (see Admissions and Planning). Courses for credit must be approved by the program director before you register each semester. Knowledge of at least one foreign language or an acceptable equivalent is required for the Master of Arts degree, but not for the Master of Science.

Both thesis and non-thesis options are available for completion of the Interactive and Virtual Digital Communication degree. The program director and your three-member committee, composed of representatives from your three academic areas of study, will help you develop a degree plan that reflects your academic and career goals. The committee will also serve to evaluate the thesis, portfolio, or project, if you choose to complete the program with one of those options.

Courses

The MA or MS candidate must complete a minimum of 30 hours from Journalism, Learning Technologies, and Library and Information Sciences, or 24 hours of coursework in those departments with 6 hours of thesis credit if the student chooses to finish the program with a thesis option.

The following are the courses recommended for both the Master of Arts and Master of Science interdisciplinary degrees with a focus on Interactive and Virtual Digital Communications in the Frank W. Mayborn Graduate Institute of Journalism and the departments of Learning Technologies and Library and Information Sciences in the College of Information.

Frank W. Mayborn Graduate Institute of Journalism

Required:

JOUR 5500 Integrated Communications
or
JOUR 5320 New Technologies of Mass Communication

Electives:

JOUR 5030 Visual Journalism
JOUR 5100 Case Problems in Public Relations
JOUR 5250 Quantitative Research
JOUR 5260 Qualitative Research
JOUR 5800 Professional Internship
JOUR 5900 Advanced Problems in Journalism
JOUR 5910 Advanced Problems in Journalism

Department of Learning Technologies

Computer education and cognitive systems courses:
CECS 5200 New Technologies of Instruction
CECS 5260 Computer Graphics for Mediated Communications

Electives:

LTEC 5111 Introduction to Video Technology
LTEC 5220 Multimedia in Technology Applications
LTEC 5310 Human-Computer Interaction
LTEC 5400 - Learning Technologies Telecommunications
LTEC 5900 Special Problems LTEC 5910 Special Problems

Department of Information Sciences

Required:

INFO 5040 Information Behavior
INFO 5615 Electronic Databases and Information Services

Electives:

INFO 5020 Economics of Information
INFO 5460 Publishing and Other Information Industries
INFO 5712 Horizon Technologies for Library and Information Centers
INFO 5814 Web Content Development and Maintenance
INFO 5740 Introduction to Digital Libraries
INFO 5900 Special Problems

For further information about Interactive and Virtual Digital Communication at UNT, please contact the graduate advisor in the Mayborn Graduate Institute of Journalism via e-mail (MaybornGraduateInstitute@unt.edu); in the General Academic Building, Room 207; or by phone at 940.565.4564.